Hi and welcome to Insider Advertising for March 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
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Nathan Congleton/NBC/NBCU Photo Bank via Getty Images
NBCUniversal lays out 3 big ways that it plans to make TV advertising more data-driven
- I report that NBCUniversal is rolling out technology to help marketers plan and measure video ad campaigns.
- NBCU also plans to make buying Peacock ads programmatic and is seeking ad prices equivalent to primetime ads.
- The broadcast network is also expanding its commerce bet to attract performance-driven advertisers.
Read the story.
Fortune CEO Alan Murray interviews former Deputy Attorney General Sally Yates at Fortune's Most Powerful Women Summit in 2017.
Paul Morigi/Getty Images
Paul Morigi/Getty Images
Fortune lost $10 million last year as the pandemic hit the events business – now it's trying to turn a profit in 2021 while facing a union fight
- Steven Perlberg reports that Fortune's owner gave it a $9.6 million lifeline during the pandemic.
- The editorial union is fighting management over byline counts and diversity measures.
- CEO Alan Murray said the company is aiming to be profitable this year.
Read the story.
T-Mobile CEO Mike Sievert.
T-Mobile
T-Mobile
T-Mobile is at a crossroads with its streaming video bundle, TVision, and everything is on the table – including shutting it down
- T-Mobile is at a crossroads with its online streaming service, TVision, reports Claire Atkinson.
- The phone giant may have to reconfigure its bundles, raise prices, or shut down, say people familiar with conversations there.
- T-Mobile isn't the first telecom operator to struggle to execute a profitable video streaming strategy.
Read the story.
More stories we're reading:
- 6 VCs who poured money into travel and hospitality startups amid the pandemic share why the industry is still worth betting on (Insider)
- Amazon has added 3,700 new sellers a day this year, as independent merchants become an increasingly important part of the retail giant's growth (Insider)
- David Dobrik steps down from his photo app Dispo amid a growing backlash over a rape allegation against a former Vlog Squad member (Insider)
- Third-party cookie replacements fall short of consent and transparency promises (Digiday)
- Welcome to Eric Seufert's brain, where it's all mobile all the time (AdExchanger)
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